Web Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance from Conflicting Demands

dc.contributor.authorDe Kervenoael, Ronan
dc.contributor.authorBisson, Christophe
dc.contributor.authorPalmer, Mark
dc.date.accessioned2021-02-12T19:31:32Z
dc.date.available2021-02-12T19:31:32Z
dc.date.issued2012
dc.description.abstractThis chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. While recent studies have shown that significant shifts are occurring concerning the importance of users' generated content by way of social e-communication tools (e.g. blogs), these trends are also creating expectations that social and cultural cues ought to become a greater part of e-atmospherics and e-business strategies. Yet, there is growing evidence that organizations are resisting such efforts, fearing that they will lose control of their e-marketing strategy. This chapter contributes to the theory and literature on online cross-cultural understanding and the impact website designers (meso-level) can have on improving the sustainability of e-business planning, departing from recent studies that focus mainly on firms' e-business plans (macro-level) or final consumers (micro-level). A second contribution is made with respect to online behavior regarding the advancement of technologies that facilitate the development and shaping of new social e-atmospherics that affect users' behavior and long term e-business strategies through the avoidance of traditional, formal decision making processes and marketing strategy mechanisms implemented by firms. These issues have been highlighted in the literature on the co-production and co-creation of value, which few organizations have thus far integrated in their strategic and pragmatic e-business plans. Drawing upon fifteen online interviews with web designers in the USA, as key non-institutional actors at the meso-level who are developing what future websites will be like, this chapter analyzes ways in which identifying points of resistance and conflicting demands can lead to engagement with the debate over the online co-creation of value and more sustainable future e-business planning. A number of points of resistance to the inclusion of more e-social atmospherics are identified, and the implications for web designers' roles and web design planning are discussed along with the limitations of the study and potential future research for e-business studies.en_US
dc.identifier.citation0
dc.identifier.doi10.4018/978-1-4666-1619-6.ch015en_US
dc.identifier.endpage351en_US
dc.identifier.issn1935-2700en_US
dc.identifier.issn1935-2700
dc.identifier.scopusqualityN/A
dc.identifier.startpage330en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/3897
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1619-6.ch015
dc.identifier.wosWOS:000363374000016en_US
dc.identifier.wosqualityN/A
dc.institutionauthorBisson, Christopheen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.journalStrategic and Pragmatic E-Business: Implications for Future Business Practicesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBehavioren_US
dc.subjectConsumptionen_US
dc.subjectCustomersen_US
dc.titleWeb Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance from Conflicting Demandsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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