CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY

dc.contributor.authorMerdin-Uygur, Ezgi
dc.date.accessioned2020-08-19T10:25:58Zen_US
dc.date.available2020-08-19T10:25:58Zen_US
dc.date.issued2018en_US
dc.departmentFakülteler, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractIn the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has been a growing demand for measurement tools capturing the multidimensional nature of buying processes. This study is an attempt to generate a reliable and valid scale to measure the impulsive buying tendency of customers. Impulse buying is of great importance with the technological developments and ease of purchasing. In this paper, the aim is to provide a comprehensive, valid and reliable impulse purchasing scale consisting of multiple dimensions. The steps included the analyses of existing scales, qualitative investigations (i.e. focus groups and critical incidences), a small scale pilot study for internal reliability and validity and a large scale quantitative study for scale purification and scale fit. A tridimensional impulsive buying tendency scale has been presented to the literature.en_US
dc.identifier.citation0
dc.identifier.endpage141en_US
dc.identifier.issn2147-8082en_US
dc.identifier.issn2651-5393en_US
dc.identifier.issn2147-8082
dc.identifier.issn2651-5393
dc.identifier.issue2en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage125en_US
dc.identifier.trdizinid306477en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/3227
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/306477
dc.identifier.volume6en_US
dc.identifier.wosqualityN/A
dc.institutionauthorMerdin-Uygur, Ezgien_US
dc.language.isoenen_US
dc.publisherBeykoz Üniversitesien_US
dc.relation.journalBeykoz Akademi Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectImpulse Buyingen_US
dc.subjectScale Developmenten_US
dc.subjectMultitrait Multimethod Matrixen_US
dc.subjectConfirmatory Factor Analysisen_US
dc.titleCONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGYen_US
dc.typeArticleen_US
dspace.entity.typePublication

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