AN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATION

Abstract

In our modern world, thanks to information technology which is developing rapidly, especially for business organizations, the critical importance of communication increases each year. For enterpreneurs, corporate brand, corporate identity and corporate reputation are such important concepts which are all related to communication. The term of corporate communication is known as the other name of public relations department in business organizations. On the other hand, according to some integrated approaches, corporate communication may contend all kinds of communication functions in an organization including public relations, advertising, organizational communication, marketing communication and management communication. So, there is such a debate over the definition of corporate communication in both of academic studies and practices. In this article, in the context of public relations discipline, the conceptual framework of corporate communication for business organizations, discussed and interpreted in a theoretical way.