AN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATION

dc.contributor.authorTuncel, Hakan
dc.date.accessioned2023-10-19T15:12:01Z
dc.date.available2023-10-19T15:12:01Z
dc.date.issued2011
dc.department-temp[Tuncel, Hakan] Kadir Has Univ, Istanbul, Turkeyen_US
dc.description.abstractIn our modern world, thanks to information technology which is developing rapidly, especially for business organizations, the critical importance of communication increases each year. For enterpreneurs, corporate brand, corporate identity and corporate reputation are such important concepts which are all related to communication. The term of corporate communication is known as the other name of public relations department in business organizations. On the other hand, according to some integrated approaches, corporate communication may contend all kinds of communication functions in an organization including public relations, advertising, organizational communication, marketing communication and management communication. So, there is such a debate over the definition of corporate communication in both of academic studies and practices. In this article, in the context of public relations discipline, the conceptual framework of corporate communication for business organizations, discussed and interpreted in a theoretical way.en_US
dc.identifier.citation0
dc.identifier.endpage267en_US
dc.identifier.issn1300-4050
dc.identifier.issn2529-0053
dc.identifier.issue18en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage252en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/5317
dc.identifier.wosWOS:000439245700014en_US
dc.identifier.wosqualityN/A
dc.institutionauthorTuncel, Hakan
dc.khas20231019-WoSen_US
dc.language.isotren_US
dc.publisherMarmara Univ, Fac Communicationen_US
dc.relation.ispartofMarmara Journal of Communicationen_US
dc.relation.publicationcategoryDiğeren_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCorporate Communicationen_US
dc.subjectPublic Relationsen_US
dc.subjectCommunication Managementen_US
dc.titleAN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATIONen_US
dc.typeEditorialen_US
dspace.entity.typePublication

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