AN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATION

dc.contributor.author Tuncel, Hakan
dc.date.accessioned 2023-10-19T15:12:01Z
dc.date.available 2023-10-19T15:12:01Z
dc.date.issued 2011
dc.department-temp [Tuncel, Hakan] Kadir Has Univ, Istanbul, Turkey en_US
dc.description.abstract In our modern world, thanks to information technology which is developing rapidly, especially for business organizations, the critical importance of communication increases each year. For enterpreneurs, corporate brand, corporate identity and corporate reputation are such important concepts which are all related to communication. The term of corporate communication is known as the other name of public relations department in business organizations. On the other hand, according to some integrated approaches, corporate communication may contend all kinds of communication functions in an organization including public relations, advertising, organizational communication, marketing communication and management communication. So, there is such a debate over the definition of corporate communication in both of academic studies and practices. In this article, in the context of public relations discipline, the conceptual framework of corporate communication for business organizations, discussed and interpreted in a theoretical way. en_US
dc.identifier.citationcount 0
dc.identifier.endpage 267 en_US
dc.identifier.issn 1300-4050
dc.identifier.issn 2529-0053
dc.identifier.issue 18 en_US
dc.identifier.scopusquality N/A
dc.identifier.startpage 252 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/5317
dc.identifier.wos WOS:000439245700014 en_US
dc.identifier.wosquality N/A
dc.institutionauthor Tuncel, Hakan
dc.khas 20231019-WoS en_US
dc.language.iso tr en_US
dc.publisher Marmara Univ, Fac Communication en_US
dc.relation.ispartof Marmara Journal of Communication en_US
dc.relation.publicationcategory Diğer en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.subject Corporate Communication en_US
dc.subject Public Relations en_US
dc.subject Communication Management en_US
dc.title AN INTERPRETATION ABOUT THE CONCEPTUAL FRAMEWORK OF THE CORPORATE COMMUNICATION en_US
dc.type Editorial en_US
dc.wos.citedbyCount 0
dspace.entity.type Publication

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