Corporate social responsibility in packaging: Environmental and social issues
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Springer Nature
Abstract
Today, “corporate social responsibility” is becoming popular. For this reason, companies are focusing on corporate social responsibility projects in order to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in packaging has been explored in details. When the issue of social responsibility is addressed in packaging, only in environment-friendly packaging but also the necessity of dealing with many different factors is explained in this section. In addition to this, how social responsibility communication can be done through packaging is also examined.
Description
Keywords
Cause-related marketing, Corporate social responsibility, CSR communication, Packaging
Turkish CoHE Thesis Center URL
Citation
3
WoS Q
N/A
Scopus Q
N/A
Source
Volume
Issue
Start Page
129
End Page
144