Corporate social responsibility in packaging: Environmental and social issues

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Date

2019

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Volume Title

Publisher

Springer Nature

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Abstract

Today, “corporate social responsibility” is becoming popular. For this reason, companies are focusing on corporate social responsibility projects in order to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in packaging has been explored in details. When the issue of social responsibility is addressed in packaging, only in environment-friendly packaging but also the necessity of dealing with many different factors is explained in this section. In addition to this, how social responsibility communication can be done through packaging is also examined.

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Keywords

Cause-related marketing, Corporate social responsibility, CSR communication, Packaging

Turkish CoHE Thesis Center URL

Citation

3

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N/A

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N/A

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Volume

Issue

Start Page

129

End Page

144