Corporate social responsibility in packaging: Environmental and social issues

dc.contributor.author Kıygı Çallı, Meltem
dc.contributor.other Business Administration
dc.date.accessioned 2021-02-19T19:11:00Z
dc.date.available 2021-02-19T19:11:00Z
dc.date.issued 2019
dc.description.abstract Today, “corporate social responsibility” is becoming popular. For this reason, companies are focusing on corporate social responsibility projects in order to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in packaging has been explored in details. When the issue of social responsibility is addressed in packaging, only in environment-friendly packaging but also the necessity of dealing with many different factors is explained in this section. In addition to this, how social responsibility communication can be done through packaging is also examined. en_US
dc.identifier.citationcount 3
dc.identifier.doi 10.1007/978-981-13-7924-6_7 en_US
dc.identifier.endpage 144 en_US
dc.identifier.issn 2509-7873 en_US
dc.identifier.issn 2509-7873
dc.identifier.scopus 2-s2.0-85090276768 en_US
dc.identifier.scopusquality N/A
dc.identifier.startpage 129 en_US
dc.identifier.uri https://hdl.handle.net/20.500.12469/3963
dc.identifier.wosquality N/A
dc.institutionauthor Kiygi Calli, Meltem en_US
dc.language.iso en en_US
dc.publisher Springer Nature en_US
dc.relation.journal Accounting, Finance, Sustainability, Governance and Fraud en_US
dc.relation.publicationcategory Kitap Bölümü - Uluslararası en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 4
dc.subject Cause-related marketing en_US
dc.subject Corporate social responsibility en_US
dc.subject CSR communication en_US
dc.subject Packaging en_US
dc.title Corporate social responsibility in packaging: Environmental and social issues en_US
dc.type Book Part en_US
dspace.entity.type Publication
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