Corporate social responsibility in packaging: Environmental and social issues

dc.contributor.authorKıygı Çallı, Meltem
dc.date.accessioned2021-02-19T19:11:00Z
dc.date.available2021-02-19T19:11:00Z
dc.date.issued2019
dc.description.abstractToday, “corporate social responsibility” is becoming popular. For this reason, companies are focusing on corporate social responsibility projects in order to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in packaging has been explored in details. When the issue of social responsibility is addressed in packaging, only in environment-friendly packaging but also the necessity of dealing with many different factors is explained in this section. In addition to this, how social responsibility communication can be done through packaging is also examined.en_US
dc.identifier.citation3
dc.identifier.doi10.1007/978-981-13-7924-6_7en_US
dc.identifier.endpage144en_US
dc.identifier.issn2509-7873en_US
dc.identifier.issn2509-7873
dc.identifier.scopus2-s2.0-85090276768en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage129en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/3963
dc.identifier.wosqualityN/A
dc.institutionauthorKiygi Calli, Meltemen_US
dc.language.isoenen_US
dc.publisherSpringer Natureen_US
dc.relation.journalAccounting, Finance, Sustainability, Governance and Frauden_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCause-related marketingen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectCSR communicationen_US
dc.subjectPackagingen_US
dc.titleCorporate social responsibility in packaging: Environmental and social issuesen_US
dc.typeBook Parten_US
dspace.entity.typePublication
relation.isAuthorOfPublication1de649f1-e2d0-4f97-831e-2f0db9ec4de3
relation.isAuthorOfPublication.latestForDiscovery1de649f1-e2d0-4f97-831e-2f0db9ec4de3

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