Kurumlarda is etigi ilkelerinin calisanlarin gozunde kurumun itibarina etkisi

dc.contributor.advisorBaybars Hawks, Banuen_US
dc.contributor.authorBaskın, Hazal
dc.date.accessioned2019-07-12T08:35:39Zen_US
dc.date.available2019-07-12T08:35:39Zen_US
dc.date.issued2015en_US
dc.departmentEnstitüler, Lisansüstü Eğitim Enstitüsü, Kurumsal İletişim ve Halkla İlişkiler Yönetimi Ana Bilim Dalıen_US
dc.department-tempKadir Has University : Graduate School of Social Sciences : Corporate Communications and Public Relations Managementen_US
dc.description.abstractBu calismanin amaci is etigi ilkelerinin calisanlarin kurumsal itibar algisi uzerindeki etkisinin boyutunun belirlenmesi ve bu konuda kurumlara oneriler sunulmasidir. calismanin evrenini Yapi Merkezi Ýnsaat ve Sanayi A.s. ve SK Engineering & Construction Co. Ltd. sirketi olusturmaktadir. Ýs etigi ve kurumsal itibar iliskisini olcmek amaciyla bu kurumun calisanlari ile anket calismasi yapilmis ve verilen cevaplar degerlendirilerek bir olcum yapilmistir. calisma sonucunda is etigi ve guvenilirlik algisi arasinda pozitif yonlu bir iliski tespit edilmistir. calisanlarin kuruma olan guvenilirlikleri yukseldikce is etigi ilkelerinin isleyisine olan guvenleri de yukselmektedir. Demografik olarak ise gelir duzeyi yuksek olan calisanlar kurum hakkinda daha cok bilgiye sahiptirler. Dolayisiyla gelir durumu ve kurum hakkinda bilgi sahibi olma arasinda pozitif bir iliski mevcuttur.en_US
dc.description.abstractThe purpose of this study is determination of effect of business ethics' level on the perception of corporate reputation and bringing forward a proposal to corporations. Descriptive survey model is used in this study. Survey form is used as data collection in the research. Target population of the study are Yapı Merkezi İnşaat ve Sanayi A.Ş. ve SK Engineering & Construction Co. Ltd. Corporations. Survey research is done with employees of this institutions on the purpose of business ethics and corporate reputation and replies are evaluated. Meaningful and positively relationship between business ethics and perception of reliability is determined. If perception of reliability is getting increase, perception of business ethics will increase, too. In the demographic perspective, employees that have high income level, they have informed to institutions. So, there is a positive relationship between income level and to be informed.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1922
dc.identifier.yoktezid399656en_US
dc.language.isotren_US
dc.publisherKadir Has Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectİş etigien_US
dc.subjectGüvenilirliken_US
dc.subjectKurumsal itibaren_US
dc.subjectBusiness ethicsen_US
dc.subjectReliabilityen_US
dc.subjectCorporate reputationen_US
dc.titleKurumlarda is etigi ilkelerinin calisanlarin gozunde kurumun itibarina etkisien_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication

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