A. Bısson, Chrıstophe Louıs

A. Bısson, Chrıstophe Louıs

Name Variants

A. Bısson, Chrıstophe Louıs
C.,A. Bısson
C. L. A. Bısson
Chrıstophe Louıs, A. Bısson
A. Bisson, Christophe Louis
C.,A. Bisson
C. L. A. Bisson
Christophe Louis, A. Bisson
Bisson, Christophe
Bisson, Christophe

Job Title

Dr. Öğr. Üyesi

Email Address

Cbısson@khas.edu.tr

Full item page

Scholarly Output

21

Articles

11

Citation Count

0

Supervised Theses

3 Scholarly Output Search Results

Now showing 1 - 10 of 21

Web Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance From Conflicting Demands
(Igi Global, 2012) De Kervenoael, Ronan; A. Bısson, Chrıstophe Louıs; Bisson, Christophe; De Kervenoael, Canan Jouan; Palmer, Mark
This chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. While recent studies have shown that significant shifts are occurring concerning the importance of users' generated content by way of social e-communication tools (e.g. blogs), these trends are also creating expectations that social and cultural cues ought to become a greater part of e-atmospherics and e-business strategies. Yet, there is growing evidence that organizations are resisting such efforts, fearing that they will lose control of their e-marketing strategy. This chapter contributes to the theory and literature on online cross-cultural understanding and the impact website designers (meso-level) can have on improving the sustainability of e-business planning, departing from recent studies that focus mainly on firms' e-business plans (macro-level) or final consumers (micro-level). A second contribution is made with respect to online behavior regarding the advancement of technologies that facilitate the development and shaping of new social e-atmospherics that affect users' behavior and long term e-business strategies through the avoidance of traditional, formal decision making processes and marketing strategy mechanisms implemented by firms. These issues have been highlighted in the literature on the co-production and co-creation of value, which few organizations have thus far integrated in their strategic and pragmatic e-business plans. Drawing upon fifteen online interviews with web designers in the USA, as key non-institutional actors at the meso-level who are developing what future websites will be like, this chapter analyzes ways in which identifying points of resistance and conflicting demands can lead to engagement with the debate over the online co-creation of value and more sustainable future e-business planning. A number of points of resistance to the inclusion of more e-social atmospherics are identified, and the implications for web designers' roles and web design planning are discussed along with the limitations of the study and potential future research for e-business studies.
Exploring Competitive Intelligence Practices of French Local Public Agricultural Organisations
(Halmstad Univ, Sweden, 2014) A. Bısson, Chrıstophe Louıs
Modern agriculture has increased the need for information when making strategic decisions for farmers since they must be more entrepreneurial to survive. This paper investigates the levels of Competitive Intelligence practices in a French Regional Chamber of Agriculture and its four Departmental Chambers of Agriculture to examine the ability of these public organisations to keep fulfilling one of their missions which is to provide the necessary information and knowledge to farmers. Thus, this study proposes a behavioural and operational typology of Competitive Intelligence practice. Both types of organisations demonstrate that they are not well adapted to support the entrepreneurial farmers on this issue. The findings of this study and the diagnosis of the Competitive Intelligence practices applied to the typology could be of help to increase their and other public agricultural structures performance levels. Furthermore, the platform has the potential to inspire the public sector through subsequent adaptations.
Comparison of Open Source Customer Relitionship Management Software for Small
(Kadir Has Üniversitesi, 2011) Yılmaz, Erturk; A. Bısson, Chrıstophe Louıs; Bisson, Christophe
Organizations have to manage their customer relationship by a more measurable and observable way if they want to face the changing nature of customers. Thus CRM has become a compulsory for companies to prosper. Yet in order to satisfy customers to keep them loyal and retrieve information about them the use of dedicated software has become a necessity. SMEs are the most important organizations in every economy. in spite of the fact that CRM is an obligation for them as well to develop and implement a CRM in such organizations is difficult as they lack budget. Therein open source software is a potential solution. However one can deem this type of software as solutions for specialists. Therefore SMEs have a strong need of guidance as they often lack expertise regarding open source software. in this study a new method to evaluate software is proposed. Yet it is applied to evaluate the top 10 open source CRM software which constitutes a useful tool for SMEs to select the best solution which match their needs.
Are Web Designers Resisting the Inclusion of Social Cues When Creating Website's User Interface?
(IGI Global, 2011) De Kervenoael, Ronan; De Kervenoael, Canan Jouan; Bisson, Christophe; A. Bısson, Chrıstophe Louıs; Mark Palmer, Mark
Using the resistance literature as an underpinning theoretical framework this chapter analyzes how Web designers through their daily practices (i) adopt recursive adaptive and resisting behavior regarding the inclusion of social cues online and (ii) shape the socio-technical power relationship between designers and other stakeholders. Five vignettes in the form of case studies with expert individual Web designers are used. Findings point out at three types of emerging resistance namely: market driven resistance ideological resistance and functional resistance. In addition a series of propositions are provided linking the various themes. Furthermore the authors suggest that stratification in Web designers' type is occurring and that resistance offers a novel lens to analyze the debate. © 2012 IGI Global.
Competitive Intelligence and Information Technology Adoption of Smes in Turkey: Diagnosing Current Performance and Identifying Barriers
(Halmstad University, 2013) Wright, Sheila; A. Bısson, Chrıstophe Louıs; Bisson, Christophe; Duffy, Alistair P.
The need for SMEs to behave in a more concise and coherent competitive fashion is well recognised. This study reports on an empirical study of SMEs in Turkey. Their responses were applied to a behavioural and information technology adoption framework which enabled the identification of areas where changes would be required for these firms to begin operating at a higher level of competence. The findings revealed significant scope for improvements on all strands of the diagnostic framework: attitude gathering location technology support IT systems support and finally use of intelligence-based output by decision-makers. Through free form responses it was also possible to identify barrier to higher level adoption and performance inhibiters which were subsequently categorised and assessed for significance.
A Competitive Intelligence Practices Typology in an Airline Company in Turkey
(Springer, 2020) A. Bısson, Chrıstophe Louıs; Bisson, Christophe
Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline companies to integrate competitive intelligence (CI) into their strategy building process. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company (in Turkey), based on the model developed by (Wright et al.Journal of Strategic Marketing, 20(1), 19-33,2012), and it is one of the very first to investigate Competitive intelligence in this sector. Furthermore, we made a two-step cluster analysis to uncover hidden clusters that change the way of thinking within the company. Our findings show where the company would need to make improvements on the 6 strands of the model which are attitude, gathering, use, location, technological support, and IT support. Yet, that could lead towards stronger business performance. It might also inspire other companies of the airline sector and beyond.
Social Media Adoption: a Process-Based Approach
(Taylor & Francis Inc, 2016) Toker, Ayşegül; A. Bısson, Chrıstophe Louıs; Seraj, Mina; Kuşçu, Asli; Yavuz, Ramazan; Koch, Stefan; Bisson, Christophe
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment size and ownership as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions it discusses the novel concepts of social customer relations social stakeholder communication social intelligence and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.
Analytical Expense Management System
(IEEE, 2009) Bozkuş, Zeki; Arsan, Taner; Bisson, Christophe; Bozkuş, Zeki; Arsan, Taner; A. Bısson, Chrıstophe Louıs
Although the development of communication technologies (e.g: UMTS ADSL) allowed the elaboration of multiple users' web applications (e.g. information storage) there are still many improvements on many applications to be done and uncovered areas. Expense management systems on web application area are still in their infancy. Expense management software is widely spread in companies and most of time supported by their intranet. These solutions are quite simple as they mainly collect the information related to the expenses and may propose a simple aggregation of these figures. The result is close to what an excel sheet provides.
Exploring the Competitive Intelligence Practices of an Airline Company in Turke
(Kadir Has Üniversitesi, 2018) Şahin, Murat; A. Bısson, Chrıstophe Louıs; Bisson, Christophe
6880-01Oil prices political instabilities travel legislations and many other competitive factors make it essential for any international airline with the instinct to survive in such a fierce competitive environment to be on constant watch. To meet this need it is vital for international airline companies to integrate competitive intelligence into the strategy building process. in this study we create a typology of competitive intelligence practices of an international airline company in Turkey based on the model developed by Wright et al. (2012). Furthermore we explore how to increase competitive intelligence awareness and practice levels and build a guideline to lift the existing barriers.
Exploration of Turkish Consumers. Trust in E-Commerce
(Kadir Has Üniversitesi, 2012) A. Bısson, Chrıstophe Louıs; Bisson, Christophe
With the rapid penetration of the internet into people.s daily lives technology forced some companies in many sectors to change their way of doing business in the meantime presented some companies the opportunity to utilize it as an alternative and effective way to reach their target market while inviting the consumers to this charming revolutionary process. -- Abstract'tan.